Crossing the Generational Divide
Making the Four Generations in Your Workforce a Competitive Advantage

60-minute keynote to half-day seminar

For the first time in US history, four distinctly different generations are working side by side. Each of these four generations (Matures, Baby Boomers, Generation X, and Gen Y) is guided by a different set of values, beliefs, and expectations. In Crossing the Generational Divide, bestselling author Jason Ryan Dorsey entertainingly reveals each generation’s preferences and priorities to highlight what they bring to the workforce—and how to strategically build on their strengths and common ground.

Jason then shares his frontline-tested process which participants can immediately rely on to lead a culture of cross-generation communication, innovation, engagement, teamwork, and performance. Filled with surprising statistics, step-by-step strategies, and laugh-out-loud stories, participants leave Crossing the Generational Divide prepared to make their multigenerational workplace a competitive advantage.

Presentation Outcomes:

·         Recognize the divergent values, preferences, and priorities of all four generations in the workforce.

·         Learn a step-by-step process for leading all four generations while respecting employees as individuals.

·         Impact your organization with actions and strategies that other leaders have successfully relied on to bridge the generations in their workplace.

Client Testimonials:

“Jason’s speech was a huge hit at our International Management Conference! In an industry where talented employees are at a premium and retention is critical to success, Jason’s viewpoint was timely, engaging and thought-provoking. His understanding, not only of his own generation, but of those who hire and work with them, makes his message all the more relevant.” 

-- Katie Taylor, President and Chief Operating Officer
Four Seasons Hotels and Resorts 

“Jason’s closing keynote at our National Manager’s Convention took the show! His customized presentation on bridging the generations WOWed our managers—and made his message immediately actionable.”

-- Forrest King, Vice President of Human Resources and Training
Taco John’s International, Inc.

Y-Size Your Business
An Insider’s Guide to Maximizing the Performance of Gen Y Employees

60-minute keynote to half-day seminar

Born between 1977 and 1995, Gen Y employees are entering the workforce in record numbers. Along with a new view of “business casual,” Gen Y adheres to a different set of workplace beliefs and priorities than other generations already employed. Gen Y’s attitude toward work can make us a challenge to motivate, retain, and develop—or a strategic opportunity. The difference is how you lead us. In Y-Size Your Business, bestselling Gen Y author Jason Ryan Dorsey cuts through the stereotypes to teach participants Gen Y’s workplace mindset. He then reveals a step-by-step process and specific actions that employers can immediately adopt to unlock the talent, loyalty, creativity, and performance of this emerging workforce.

As a member of Gen Y, Jason is uniquely qualified to discuss his generation’s workplace mindset. He balances an insider’s view of his generation along with the workplace realities facing executives and managers in an increasingly competitive global market.

He can customize his presentation to focus on the aspects of Gen Y employment most important to your organization:

·         Attracting and Hiring Gen Y

·         Onboarding and Engaging Gen Y

·         Motivating and Leading Gen Y

·         Developing and Professionalizing Gen Y

·         Retaining Gen Y

 Presentation Outcomes:

·         Understand Gen Y’s workplace beliefs, preferences, and priorities—all from the perspective of an insider. (Jason even explains why Gen Y sends text messages without vowels.)

·         Engage Gen Y employees from our first day at work. This is critical because Gen Y decides on our first day if we will stay with an employer long-term.

·         Impact your organization with creative, ready-to-use actions that make the most of Gen Y’s employment potential while saving you money.

Client Testimonials:

“Jason Dorsey’s presentation was informative, engaging and relevant. Our team left motivated to better connect with their “Gen Y” employees. I personally learned a lot and am proof that he can teach an old Boomer new tricks!”

-- Greg Creed, President and Chief Concept Officer, Taco Bell Corp.

* Jason’s keynote speech at Taco Bell’s National Franchisee Conference received a standing ovation from the 1,000 attendees!  

“Your presentation was a hit with our Leadership Development Program! You really connected with the audience and they walked away understanding how all the generations can work together more effectively.”

–- Michael F. Doble, Director, Strategic Communications, Raytheon Company

Y-Size Your Sales
How to Sell to Gen Y so they Love to Buy (and brag about our purchase on Facebook)

60-minute keynote to 120-minute seminar

The 78 million members of Gen Y have finally come of age. And we’re spending money. Lots of it! Businesses are now competing fiercely for Gen Y’s attention, affection, and customer loyalty. Research and lines around the block for the newest iPhone reveal that when Gen Y feels an authentic connection to a product or service our dollars will follow—and so will our friends on Twitter.

In Y-Size Your Sales, bestselling author Jason Ryan Dorsey, The Gen Y Guy®, shows business leaders and sales professionals exactly what Gen Y covets in a buying experience and why. He then reveals specific actions that businesses can immediately adopt to maximize Gen Y’s customer satisfaction, loyalty, and word-of-mouth support. All participants leave with at least ten specific strategies they can use to increase the effectiveness of their marketing and sales efforts with Gen Y.

Presentation Outcomes:

·         Identify Gen Y's consumer hot buttons—all from the perspective of an insider.

·         Connect with Gen Y customers before we make our first purchase.

·         Improve the Gen Y customer experience without meeting our Mom (although you want her in your database, too!).

Client Testimonials:

"Jason kept everyone in the room completely engaged and entertained. Our multigenerational sales team loved the session and found it very educational, actionable, and fun!"

-- Steve Fleming, Executive Vice President of Sales, Ceridian Canada