Joe Calloway, Businss Performance Expert

Joe's client list reads like an international Who's Who in Business.

Companies ranging from newspapers in Sweden and computer companies in South Africa to world brands like AT&T and BMW -- all depend on Joe for ideas on how to take their business to the next level

Joe is the author of Market Leadership: Managing A Customer Focused Team, Focus On The Customer: Winning And Keeping Today's Tough New Customer, and Taking It To The Next Level. In addition to his popular videos, Positive About Change, Focus On The Customer, and Taking It To The Next Level, Joe has produced customized video programs for a wide range of companies. Joe is also the author of a book on personal motivation, Revival: A Mid-Life Journey.

A business consultant and speaker for twenty years, Joe Calloway has been inducted into the international Speakers Hall of Fame, the highest honor for professional speakers. He has been awarded the CSP designation from the National Speakers Association, its highest earned designation, as well as the Council of Peers Award for Excellence. Sales and Marketing Management magazine recognized Joe as one of the top business motivation speakers in the country. Joe was selected to be a presenter in the nationally broadcast Masters on Motivation business series, and he has spoken to business audiences throughout North America, Mexico, the Caribbean, Europe and Africa.

Becoming A Category of One™
How Extraordinary Companies Transcend Commodity And Defy Comparison

Don’t strive to be a leader in a category. Create a separate category and be the only one in it. That’s true differentiation. The only way to win and keep today’s customer is by creating compelling experiences that take you out of the price wars and into the creation of value. This powerful presentation is based on Joe’s book of the same name.

Building Your Brand From The Inside Out
The People Behind The Promise

Your brand isn’t your advertising or your logo. Your brand is created by your people and every experience, good or bad, that they create with customers. Your customer’s perception of who you are, what you promise, and whether or not you keep that promise – THAT’S your brand. Learn how extraordinary companies of all sizes become the brand of choice in their market.

Focus On The Customer
Winning And Keeping Today's Tough New Customer

Some companies talk a good game of "exceeding the customer's expectations", but precious few actually deliver. Today's customer has higher expectations than ever before, and a hyper-competitive marketplace has put that customer in control. The bottom line in business is this: make the customer happy. It's a total team effort.

Taking It To The Next Level
How Great Companies Keep Getting Better

Why is it that some companies keep taking their performance to the next level no matter which way the winds of change blow in the marketplace? Think it’s luck? Think again. Continuous improvement depends on critical success factors including the ability to embrace change, leadership that creates a shared vision, and a willingness to constantly look at your business through new eyes.