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Matching the right speaker to the audience is one of the most challenging tasks a meeting planner has to face. We've all been in a meeting where the speaker or topic wasn't what we anticipated, or the speaker used outdated material. The speaker's presentation was good, but the topic was totally unrelated to the audience; or, a humorist followed a session where declining company sales and possible layoffs were announced. Deciding when to use a humorist versus a motivational speaker versus a seminar leader versus a keynoter - or any speaker selection decision - can be made much easier if the planner considers the following before deciding on a specific speaker:
When I'm asked to speak, these are the seven questions I ask which help me tailor my presentation. They may also help you match the right speaker to your meeting and audience.
1. Where is the meeting and why did you choose that destination?
2. How frequently does the group meet?
3. Who spoke to the group previously?
4. What's the group's size and make-up?
5. What's the tone of the meeting?
6. What's the meeting's total agenda?
7. What do you want me to accomplish?
The right speaker can make or break your meeting. No professional speaker wants to put himself into a guaranteed failure situation. I want your meeting to be a howling success because I know that if it is, you'll not only continue to use professional speakers but there's also a chance you may have me back.
P.O. Box 22307
Louisville, KY 40252