Joe Calloway, CSP
We might think that business is about making things and selling
We might think that it's about product and price and service.
Or today we might even think that business is all about websites and
data and bandwidth and speed of transmission.
And, of course, it is. It's about all of that, there's no doubt.
But make no mistake, your customer today wants much, much more.
He is aching for you to pay attention to him.
She wants business to be a lot more than just a transaction.
Your customer wants doing business to be a decent, pleasant experience
Maybe even something that actually makes them feel good.
In today's world, the competition only starts with product and price.
If your customers don't get a kick out of doing business with you
If they don't feel really good about giving you their money
If they think for one second that you don't care
You'll lose. They'll fire you in a heartbeat.