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Joe Calloway, CSP
The best people beat your door down:
If I don't know who you are how am I supposed to want to work for you?
Who are you?
Spill the beans:
Give everyone as much information about everything as you possibly can.
Decisions made in a silo are bad decisions.
Why people get jazzed about their work:
Because it's so much fun to work here that I can't believe it. This
place rocks. If it's not fun to work here - you're toast.
Leadership has one job:
Remember who we are. That's your only job as a leader. To remind
everybody of who we are. As a manager you have a thousand things to do.
As a leader you have one thing to do.
Stay out of bad neighborhoods:
If your meetings are boring they are a complete waste of time. Boring
meetings are a very, very bad neighborhood. Great companies have
meetings that rock.
What's the point:
Everything you do, think, and talk about is in the context of creating
bulletproof customer loyalty. Customer loyalty is your most valuable
asset. This is not a slogan. This is reality. If you don't understand
this most basic tenet of business today then you are in big, big
trouble.
Pull. Don't push:
It's much more effective to have people looking for you and asking you
to take their money than the other way around. What are you doing to
make me search for you? What's the payoff?
Your competition:
Is very good. Very, very good. If they weren't, they wouldn't be your
competition, would they? If your competitors weren't very, very good,
you'd have all the customers, make all the money, and rule the world.
Your competition is very, very good. So why should I pick you?
Don't sell nails:
If you try to compete based on product, quality, and service then you
are selling a commodity. You are selling a pound of nails. And when
selling a commodity price always wins. To move beyond commodity you have
to move into experience.
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