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Sullivan's Laws

Jim Sullivan

Sullivan’s Law of Probability Dispersal:
“Whatever it is that hits the fan will not be evenly distributed.”

Sullivan’s Law of Pre-Emptive Knowledge:
It is better to know it and not need it than it is to need it and not know it.

Sullivan’s Law of Know-How:
Any dope with a check book can buy a business. It’s what your do afterwards that matters.


Jim Sullivan
Sullivan’s Law of Employee Discipline:
Favors granted always become defined as rights.

Sullivan’s Law of Labor Statistics:
The rate of unemployment is 100 percent if it’s you who is unemployed.

Sullivan’s Law of Distinction:
Different is not always better but better is always different

Sullivan’s Law of Location:
It is more fun to eat at a bar than it is to drink in a restaurant

Sullivan’s Law of Excuses:
If you do it, then it’s done.

Sullivan’s Law of Price and Value:
People always buy value, since there’s always a “lower price” somewhere else.

Sullivan’s Law of Hierarchy:
If you’re at the top of the ladder, cover your ass; if you’re at the bottom, cover your face.

Sullivan’s Law of Over-Use:
Everyone stands for quality. As a result, no one does. Pick another benefit of your product to promote to customers.

Sullivan’s Law of Convergence:
If two people are in a kitchen, they will head for the same spot.

Sullivan’s Law of Barnyards:
In any pecking order, the ration of peckers to peck-ees is always greater than one.


Jim Sullivan is a professional speaker who helps companies build customers, relationships, and the bottom-line.
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